Below we have detailed seven case studies over time and from various niches that got some great results in just a few weeks to months.
Overview This first set of sites are from our Niche Domination package. They have between 150 and 200 geo-targeted page with one primary and up to 5 secondary keywords. New domains and site overhauls typically rank within the first 10 days and solidify within the first 30 days.
In this instance we used the existing business domain, so we could compare the before and after results:
Background A new social platform was having problems gaining search engine traction even though they had been around for a couple of years and had well over 1M pages of content. They were hitting around 300 visitors a day when we started.
Audit The first thing we always do is audit the site to see if it has any major underlying issues. It turned out that this site had gotten a good number of poor inbound links. We did a disavow along with cleaning up some pretty massive errors and warnings in Google Search Console. No other changes were made at the time. Here’s the result:
Takeaways One of the easiest things every website owner can do is to keep an eye on Google Search Console to see if there are errors or warnings. Don’t hesitate to reach out for help in getting issues resolved.
And while any site can be the victim of a negative link campaign, it’s almost certain that websites that are in the public eye will experience them frequently. Google tries to understand the difference between a negative link campaign and someone trying to manipulate page rank, but it doesn’t always succeed. Our Digital Marketing Audit will help you figure out what’s wrong and give you the information you need to get back on track.
Background This was an older project from a couple of years ago, but still relevant today. This site had a very flat linking structure and very thin content. The pages were all generated by a SAAS from hand curated RSS feeds. They were completely rewriting the software and wanted to include a silo structure as part of the rewrite.
We determined top silo themes and performed keyword research to determine ideal menu structure, keeping in mind the space constraints. We worked on a development site and could fix all of the issues there, prior to actually releasing the new site. When it went live, Google swallowed the 100k+ pages in very short order.
No additional inbound link campaign was desired by the client, so here are the results of just adding the linking structure:
Takeaways On-site linking structure is still just as important today as it was in the past. On a good sized site, it alone can make the difference between almost no traffic and decent traffic.